Includes a company’s culture, ethics, and citizenship (whether a consumer shares a company’s values or the company supports good causes) The top 100 brands that emerged from this framework were then judged by poll respondents across seven dimensions, over three key pillars: The polling process started by asking respondents which two companies they felt excelled or faltered in the U.S.-in other words, which companies were the most “visible” in their eyes. The Axios Harris Poll polled a nationally representative sample of nearly 43,000 Americans to find out which 100 companies emerge as top of mind-for better or for worse. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break. Whether you’re a country or a company, brand reputation is crucial. Ranked: The Reputation of 100 Major Brands in the U.S. Regardless of what type of content we are consuming, the fact is that every generation is relying on their devices during this pandemic to inform and distract more than ever before, creating a huge opportunity for media companies to engage a captive audience. Perhaps most intriguingly, the TV shows and movies that are increasing in popularity on Netflix are about pandemics-which could signify the need for people to fictionalize the chaos we find ourselves in. Rather, it’s the content we choose to consume that could have a significant impact our psychological well-being. However, research suggests that screen time itself is no cause for concern. Understandably, people are becoming increasingly worried about how much time they are dedicating to their screens. Therefore, it seems reasonable that people are more inclined to invest in new subscription services since they have been in isolation, with almost one-third of Gen Zers considering purchasing Netflix, followed by Disney+. While staying abreast of pandemic updates is important, ultimately, a positive mindset and the ability to switch off will help people cope better day-to-day. That said, it is lower than information shared on the radio or news websites. Trust in information shared on social media is higher than word of mouth from friends and family, and even foreign government websites. consumers trust WHO the most, UK consumers view their government as their most trusted news source overall. This isn’t true everywhere on a regional basis, however. Leaning on a Pillar of TrustĪcross the board, consumers view the World Health Organization (WHO) as the most trusted source of information for any COVID-19 related updates. Millennials also stand out as the foodie generation, as they are the most likely to be searching for cooking recipes or reading up on healthy eating. Overall, younger generations are more likely to entertain themselves by playing games on their mobile or computer. Gen Zers however, have other plans, as they are the only generation more likely to be listening to music than searching for news. Unsurprisingly, 68% of consumers are seeking out pandemic updates online over any other activity. and UK say they consume more content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the primary mediums across all generations and genders. Global Web Index found that over 80% of consumers in the U.S. Today’s graphics use data from a Global Web Index report to explore how people have increased their media consumption as a result of the outbreak, and how it differs across each generation. As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa.ĭuring this period of pandemic-induced social isolation, it’s no surprise that people are consuming vast amounts of media.
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